Go to Homepage
The only difference between first class travellers and first class idiots is the price they pay. Knowledge is key.
An exclusive collection of the best Asian hotels, resorts and spas




Sign up for our free monthly news and lucky draw alerts

editor's rant
regular sections
features
airlines
cruises
dives
golf
australia
bhutan
cambodia
china
hongkong
india
indonesia
japan
korea
laos
macau
malaysia
maldives
myanmar
nepal
new zealand
papua new guinea
philippines
seychelles
singapore
sitemap
south africa
sri lanka
taiwan
thailand
united arab emirates
vietnam
Business class seat reviews – head to head
A review of some of the best new business class seats – and the worst – in Asian skies, from genuine flat beds to flaky posers. Who has the widest seats and the most legroom? And is the new herringbone seat array a breakthrough or simply a terrible blight? Asia's Big Four and a few more.

by Vijay Verghese


Change font sizeSmaller font Larger font


E-mail This Page
New business class seats, Cathay Pacific
Cathay new business seat/ photo: CX

I WOKE UP WITH A START and surveyed my dark, cramped confines. Where were they taking me? I recalled rattling down noisy roads, passing through a crush of sweating humanity, having my shoes and belt unceremoniously removed along with any dangerous metal objects – like nail-clippers – with which I might pose fierce, if futile, resistance. “Release me at once, or I’ll cut my nails.” That would not be an idle boast.

And here I was, dishevelled and solitary, pondering my fate. I knew anything could happen in The Philippines where groups like Abu Sayyaf organise free, unplanned excursions for tourists, often forgetting to bring them back. Ah yes, I was on my way from Manila to Hong Kong on a Cathay Pacific B747-400 sampling its new business class.

Something strange is happening 30,000ft aloft in the privileged, pampered world of aircraft business cabins. Where once you could swing a horse by the tail (assuming you got it past customs), now sit dejected pin-stripers, wedged into tiny cubicles, wondering where the window went. My lower deck CX cabin had 28 seats. Not too many. But now imagine 28 chairs, each encircled by a view-blocking cubicle creating not a serene sense of privacy, but acute claustrophobia, aggravated by the disruption of natural light and air. If ever I needed reminding why I keep my office open plan – without partitions – this was it.

Send us your Feedback / Letter to the Editor

Airlines everywhere have rushed to adopt the new herringbone array, usually in a 1-2-1 configuration (see the widest business class seats chart in our accompanying story). The prized window seats on either side of the cabin, are now angled inwards around 45-degrees. There are three consequences of this designer fad, none benefiting the passenger. First, you’ve lost the natural light and sense of open space, always a luxury when you travel. This is why people pay a premium to move up from frazzled economy. Airline pictures look fine under studio lighting conditions but, in reality, the seat spaces are a lot darker. Second, you are hemmed in on all sides by clunky cubicles that are, at the end of the day, monstrously antisocial and not always comfortable. Forget about chatting with colleagues, your family, or pneumatic Baywatch blondes in the next seat. There is no next seat. There’s no chitchat, argle-bargle, networking or cultural exchange. Zip. There is only you, with all your splendid business cards intact, entombed, alone, left to contemplate your expensive encapsulation for the duration of the journey.

Third, forget the window views. That’s all passé. Undistracted by the wondrous vistas outside, you can turn your full and frank attention, as did I, on the socks on display across the aisle, each pair on its very own Ottoman footrest. I checked rigorously for holes. The three pairs I viewed – and it was a long viewing – passed muster though the argyle looked suspect. By the time we landed I felt I knew these people intimately, every naughty contour of their insoles. But what was that smell?

New business class seats, Cathay Pacific flat bed
Cathay, flat bed/ photo: CX

The new Cathay Pacific business class seats employ the de rigueur 1-2-1 configuration with somewhat muted élan. The new business class seat appears smaller and more cramped than the old version and is seemingly no wider than an economy class seat. This is partly an illusion on account of the tapering seat back - though not quite as conehead as the Air Canada seat - and the drop-down armrests that further erode seat width. And it is partly true. There is very little bottom-wobble room on this 23.5-inch-wide seat. Every centimetre has been utilised. The first impression is daunting. The cubicle partitions are close in on either side – and well extended – leaving the seated passenger with tunnel vision. The window, as in any such configuration, may not adequately illuminate your book though it will, annoyingly, reflect off your large 15-inch LCD screen, otherwise a joy.

With the screen stowed away during take-off, the safety demonstration video goes unnoticed unless you’re peering at your neighbour’s screen across the aisle. A three-pin power socket is at hand as is a coat-hook, and a slide-out table that perversely locks you in when food is served, as it does not swivel. And with the LCD screen out the stewardesses have quite a job reaching over it to serve your table. The tube reading light is welcome as are the concealed lights that can add some verve to your partition. There is not much elbow room, certainly not enough to open up a broadsheet newspaper, and the extra space comes in the hollowed-out section, on one side only, which you are unlikely to utilise unless you are a professional contortionist. A small tray here stores your large noise-reduction headphones that deliver excellent sound with unblemished clarity while an awkward three-point harness ensures you stay immobile in your seat.

At full recline a six-foot person could stretch out happily on the 180-degree fully flat bed save for the fact that the footrest tapers to a point along the side partition, making it difficult to “centre” your feet unless you lie at an angle. The padding at the cushion joins too presses up disconcertingly against the back though this will be eased somewhat by the duvet. Cathay Pacific describes the footrest as an Ottoman with “generous stowage”, a well-intentioned description, but a bit of a stretch. There is not much room under this triangular sliver for anything resembling normal carry-on.

The seat buttons offer one-press take-off and landing position, and infinite variations in between with rolling lumbar support, while the wired handset doubles as a phone. So, yes, you can talk with companions on the flight. There is a narrow odds-and-ends tray as well as a magazine pouch between the seat and partition but both are hard to access. That brings us to the colour scheme. The old business class was in an elegant metallic teal-blue with an inviting weave and sheen.

New business class seats, Singapore Airlines
SIA new business class seat/ photo: SIA

The new livery is in powder blue and green with a striped and patterned weave that gives the appearance of being worn and weary Of course it could just be the lack of light in the new cabins but then, that is something the interior decorators should address. The overwhelming impression is of over-packed space and flimsy execution. The upper cabin on the Cathay Pacific B747-400, serves up the same herringbone array, but is in striking contrast, with fewer seats set 1-1, a single aisle and far more light. Here things are cosy, rather than cramped. Opt for this section and you'll have an infinitely better experience.

A useful highpoint of any Cathay Pacific flight is the brisk and chatty announcements from the captain that keep you in the loop with humour and flair unlike on several airlines where the captain is either completely unintelligible, or missing in action. English competency is not an issue with staff in the CX business cabin though it is a subject that needs addressing in the back of the plane. Service is efficient and brisk if not always with a smile. The best way to describe it is "tentatively" polite rather than "flowing".

The old Cathay Pacific business class seats while ageing, cranky and susceptible to malfunction, were distinctly friendlier. Yes, the new configuration offers “more” personal space, but not in areas where long-haul travellers would welcome it most – in the seat.

Singapore Airlines has been in alluring soft focus so long it’s hard to tell what’s going on in the cabin apart from beaming smiles and those signature sarong-clad Singapore Girls. The new Singapore Airlines business class seats come in a 1-2-1 configuration on the A380 and B777-300ER aircraft. This format will be emulated on the long-haul A340-500 planes. Perhaps unsurprisingly, SIA played it safe with the layout and its seats are both wide and, reassuringly, forward facing. Your eye and body follow the take-off and landing facing forward and not at a perilous angle with the runway flashing by at one end of your peripheral vision.

There has been no stinting on space with the new SIA business class seats, which are the widest anywhere at a staggering 34 inches across. That’s more than the normal living space for an average Hong Kong family of four. You can seat two people on this chair and still leave room for more. The ensemble is solid yet yielding, with gentle curves, in a corporate gold-tan-and-charcoal colour scheme. The bright blue cushions add a flash of colour in an otherwise straightforward and regimented presentation that is nonetheless easy on the eye and offers generous DVT-banishing legroom. The absence of partitions in the SIA business class means the cabin exploits natural light and the window seats are for window viewing. Socks are off the menu. Talk with your neighbour as much as you like unless he’s donned his noise-reducing headphones. This is by a long chalk the widest business class seat around and the best way to verify it is to sit in one.

New business class seats, SIA seat in recline
SIA Battle of the Bulge/ photo: SIA
Lying down is even better. The seatback folds forward to set up half your bed as the footrest angles up at the press of a button. This is a fully flat bed with duvet and sheets, not just a reclining seat though you will have to share some headroom with the protruding backrest that creates a substantial bulge. You’ll find in-seat power and USB ports for your iPOD or to plug in your thumb-drive – there is an Office suite preloaded in your “business panel” that includes the 15.4-inch flat LCD screen. Work, save and off you go.

SIA believes this precludes the need for laptops thus saving space, weight and fuss. Unfortunately, to really appreciate this set-up you’ll need to bring your own keyboard, so… perhaps it’s safer to have your laptop along until Singapore Airlines decides on handing out keyboards. What about the plastic roll-up variety? You can spill coffee on them too without electrocuting yourself. If you are using your laptop, there’s a 110-volt AC socket with multiple plug options – it can handle Australian, Japanese, American and European plugs. On some aircraft a 15V DC socket is on tap but this needs an adaptor. And SIA cautions, “Charging batteries is strictly prohibited.” Use the phone to call seat-to-seat at no charge. “Hello Bob, I can’t see your socks.” “Hey, look out of the window moron.”

In-flight announcements are clear and to the point though not quite as chatty as on Cathay. And, as anyone who has flown Singapore Airlines Raffles Class will know, service is welcoming with ready smiles. The crew is comfortable with English idiom which makes for a welcome change in Asia's garbled skies when you are being asked: "K4cough-ee..?" Well, I'm not a coffee drinker anyway.

THAI Airways International launched its new business class on the A340-500 doing the non-stop Bangkok-New York run in mid-2005. The angled 170-degree-recline flat seat – as opposed to a fully flat seat – was a market leader when first introduced but has since been overtaken by the flat beds offered by several airlines, including British Airways, Virgin Atlantic, South African Airways, Jet Airways, Air Canada, Air New Zealand and Etihad. An oft-heard passenger grouse is that during turbulence you tend to slip down the angled seat like a log sliding off a wheelbarrow. Our advice? Less grease in the hair and Velcro socks.

New business class seats, THAI Airways International
THAI new business class pod/ photo: TG

The new THAI Airways business class seats on the B777-200 come in a 2-2-2 configuration in a classic forward facing arrangement (see the widest business class seats chart in our accompanying story). The roomy seat pods offer lots of legroom and endlessly customisable seat positions with lumbar support, massage, and so on. They look futuristic with elegant curves and the cabin is welcoming of light.

The aisles are wide too, creating a general sense of open space, not enough alas for a wildebeest stampede but sufficient for wind milling elbows and knees. The fact that the centre armrest at the seat-join is substantially higher than the opposing armrest does make repose for the elbows difficult and newspapers will be a balancing act. Still, on these seats you can actually open a newspaper and read it without hitting the partition. The entertainment remote tucked away under the centre armrest is, unfortunately, right where your elbow tends to rest with the result you may inadvertently press buttons that send lights flashing and stewardesses scurrying.

Service is exemplary. While several airlines are "learning" how to master this disappearing art, smiles come naturally here and it makes a huge difference - the difference between high flying and high dudgeon. Crew fuss but don’t intrude. And they remember requests. My green tea arrived expeditiously and remained topped up through the flight. The captain's announcements are confident and authoritative, albeit mysterious. You will strain to pick it all up. But you know he's smiling.

The smart shell seat, is private, semi-enclosed, with very generous 60-inch seat pitch (seat anchor to seat anchor). But with all seats in full recline, as on a long flight, the window passenger will have to step across his neighbour to reach the aisle. The colour scheme is in the usual rich, purple tones that one now uniquely associates with THAI. For entertainment, watch on-demand movies on the 10.4-inch screen and there’s power for your laptop (with an adaptor). The seats are not 180-degrees flat but the THAI business class service attempts to make up for this shortfall.

It is a similar sight on Emirates. The new Emirates business class seats occupy mini-pods that enable you to lie flat, if modestly angled, on a 78-inch rest area enjoying perhaps the largest TV screen anywhere at an eye-popping 17 inches. You’ll also find two USB ports, power for your laptop, a good size table and a back massager when you’re finally done with that presentation.

New business class seats, Jet Airways
Jet Airways, curving out/ photo: Jet
Jet Airways from India has been around since 5 May, 1993 but it is only in recent years that it has made its presence felt in the high-stakes global arena with services from India to the USA, Canada, UK, the Middle East, Singapore, Thailand, Malaysia, and Hong Kong among others. It has proved a sharp and steely competitor with top-drawer service and touches. The new Jet Airways business class seats in its Premiere section are also angled in a herringbone design, aimed away from the window like Cathay’s but with fuller, rounded footrest with a firmer leather finish, wider body space and seatback. Jet Airways uses a 1-2-1 seating configuration on new B777-300 aircraft (and a roomy 1-1-1 on the Airbus A330-200, as on the India-Hong Kong sector). A key ingredient in the sense of space – real space, not imagined with smoke-and-lights artifice – is its belief in fewer seats. The A330 for example carries 220 seats, just 30 of these for business class.

The leather-clad armrests are moulded onto the partition walls so the entire 23.4-inch seat space is for your back without dropdown armrests chopping off valuable inches. The Jet Airways business class colour scheme features corporate burgundy trim, in leather, and paisley-patterned seat fabric in powder-rose complemented by new designer uniforms in deep blue and canary yellow. It all makes a firm statement.

The side panel aisle-side does not extend too far creating the sense of entombment as on Cathay Pacific. It cuts away quickly and sweeps towards the aisle, creating more get-out room and eye space, with two sets of curved shelves, one with a deep cup-hole to hold your glass in the most turbulent of skies. The extra large table swivels out enabling a passenger to leave the seat without spilling the food. Watch on-demand movies on a15.4-inch flat screen. Also on offer are an electric socket for your laptop, USB port for power, and adaptors, with BVLGARI toiletries as added allure.

While herringbone is not our favourite configuration, Jet Airways has worked it to full advantage with professional, well thought out touches. The colour, the fewer seats, and the shorter partition walls help create room and cheer. There’s even a small airbag pouch on the seatbelt. At the end of the day, it’s the little things that count. The cabin crew is engaging, smiling, friendly and quick. As a younger airline - internationally speaking - Jet Airways brings enthusiasm and energy 30,000ft aloft. English should not be a problem here even if the bobbing heads sometimes appear to be saying "No" (to the Western eye) when they actually mean "Yes".

New business class seats, Virgin Upper Class
Virgin Upper Class, open/ photo: Virgin
Things are always stylish with Virgin Atlantic and so it is with their Upper Class Suite. The Virgin business class seats are in the de rigueur herringbone configuration, but here again, as with Jet Airways, if not more so, there is a pleasing sense of space, not least because the side partition is even briefer, covering just the length of the chair. The footrest is a genuine Ottoman, spacious, solid and accommodating, with its own small “seatback” for a visiting guest and that much-needed in-flight chinwag. The 22-inch-wide seats with lumbar support are in burgundy leather, well padded, comfortable, and solid. 

When converted to a fully flat bed, the stretch room is a Neanderthal 79.5 inches, or six-and-a-half feet with the shoulder width at a roomy 33 inches across. The simple uncluttered colour scheme – with mood lighting – is bright, airy and easy on the eye. On some long-haul flights you may even encounter a “snooze zone” with dimmed lights and extra-quiet service. Or stay awake and socialise. Yes, socialise. Talk – that thing you do with the mouth – to fellow passengers and swap frequent-flier tall tales at the bar. Enjoy a vast selection of movies and games on your 10.4-inch LCD screen or plug your laptop into an electric socket and get working. Later, get some wind in your hair with a “Limobike” transfer at Heathrow or Gatwick, or simply sit back and enjoy a more sedate chauffeur-driven car transfer to and from airport. Of course you’ll need to be ticketed on an adult J or D booking class. And with enough of those miles, you could be one of Branson’s first passengers in space.

New business class seats, British Airways
British Airways business, tight/ photo: BA
Not to be outdone, British Airways that bastion of wholesome British goodness (and occasional mischief at Terminal Five) has created its seats in a seductive 69 position, paired head-to-toe in groupings of two. The new British Airways business class seats in Club World come in deep corporate blue to match the best Armani blazer with seats configured 2-4-2 all forward (or backward) facing on B777s and B747s, with 2-2-2 on the B747 upper deck. The seat pitch – read bed length – is 73 inches, more than adequate for a tall man, and it is 180-degrees flat.

The new Club World seat is touted as 15 percent wider than the old offering with a slew of whiz features like “memory foam” pillows that hold their shape even if your head does not after the tenth Guinness, and a softer mattress. The 2-4-2 is a tight arrangement though the soft pastel colours of the moulded partitions and bright lighting offset some of the squeeze.  Curiously, while BA has artfully crammed in more seats abreast, the forward-facing arrangement, and more space between seat rows, gives the impression of being fairly open and well-lit. The window seat will be particularly snug if you’re a hearty beef eater, all the more so as the “wall” runs full length on either side of you. The narrow strait around your legs and waist opens up near the upper body. Of course you get to watch the world outside.

The aisle seats are certainly preferable for the claustrophobic. These are easy to get in and out of. Best of all, there is no aisle-side partition. Each pair of seats is separated by a screen that can be raised or lowered at the push of a button. And the centre two seats in the 2-4-2 are twins. Both face the same way, forward. Chat as much as you like. Still, there are issues with stepping over feet to get to the aisle for some. A very useful feature on BA is the bedside drawer for your laptop and loose items. It is thoughtful, simple, sensible and reassuringly British. And for work or a quick unwind you have power supply, a 10.4-inch LCD touchscreen and phone.

Press a button and the seat will whirr into a NASA-recommended “Z” position with the knees slightly drawn up. If it’s good enough for outer space, it’s good enough for you. For those who have not sampled the new British Airways Club World or wish to re-familiarise themselves with the seat and facilities, the airline has a surprisingly engaging and informative Flash video presentation at www.newclubworld.com. Lastly, if you’re peckish, the Club Kitchen is well stocked with fruit, juice and muffins.

Malaysia Airlines is in the process of refitting its B747 and B777 fleet. The new Malaysia Airlines business class seats are more roomy and flatter, with several variations in position and lumbar support. Set up a 10-minute back massage at the press of a button. Enjoy movies on a 10.4-inch LCD touch screen or ask for the portable media player that is available on some routes. There is in-seat power for your laptop and a satellite phone if you're in the mood to spend. Business class seats on MAS are forward facing. Inflight service and food is generally of a high standard and smiles are not in short supply.

No this-and-that distractions for me though. Cruising through stunning Asian skies, with dimpled islands dropping away below, I was fortunate enough to have a window seat. So I gazed at my neighbour’s feet. Hallelujah! It’s herringbone.

Send us your Feedback / Letter to the Editor

Note: Telephone and fax numbers, e-mails, website addresses, rates and other details may change or get dated. Please check with your dealer/agent/service-provider or directly with the parties concerned. SmartTravel Asia accepts no responsibility for any inadvertent inaccuracies in this article. Links to websites are provided for the viewer's convenience. SmartTravel Asia accepts no responsibility for content on linked websites or any viruses or malicious programs that may reside therein. Linked website content is neither vetted nor endorsed by SmartTravelAsia. Please read our Terms & Conditions.
web
stats