N a balmy island in the Gulf of Thailand known more for its capricious coconut-plucking simians, than Dior-draped cognoscenti, the Conrad Koh Samui (arriving September 2011) is a mystery ingredient in the holiday cocktail that could rewrite an otherwise predictable script. It plans to set a new benchmark for the best Koh Samui luxury resorts. A bold statement this, but the island is large enough, and diverse enough, to accommodate both the beatific beau monde as well as the blotto bunch heading for the next full-moon rave.

Carving out an upscale niche, this stepped, 80-villa contemporary construct graces a hillside facing west to harvest the full force of the magnificent sunsets. This emerging hideaway is subtle, smooth, and stylish though not at the expense of fun. Perched above pebbly Aow Thai Beach, there are neck-craning panoramas in most directions.

Oceanview Pool Villas offer an elephant-swinging 65sq m of indoor silk-and-timber stretch space as well as a 28sq m patio with a 10m pool. Expect rain showers, oversize soaking tubs, spa amenities, flat-screen TVs, iPod docks, and DVD players – toys enough for him and her. Or organise a right royal rumpus in the 186sq m two-storey Oceanview Two Bedroom Villa.

Wraparound sea views from the spa highlight the sense of wellbeing and escape. A fitness centre is on hand with a battery of workouts. Guests may need it after making inroads into the private wine cellar and savouring the creative menus at three concept restaurants. Well positioned for small meetings and corporate events, the retreat also offers a range of options for those exploring a luxury resort wedding in Samui. Set on a secluded southwest shore, far from the clamour of Chaweng and Lamai, this is a splendid honeymoon escape. No noise. Just waves.