ET on a cliff-edge The Apurva Kempinski Bali stylishly cascades down in cubist fashion from an imposing multi-tiered ceiling lobby with its ornate filigree partitions and lounges, to the sea, past water features, swimming pools, and upscale rooms. It is a lavish presentation, both symmetrical and contemporary but with a touch of Indonesian classical woody cadence, rrecalling the country's rich heritage. The 475 rooms, luxury suites and private villas offer straight clean lines. Also expect, fine restaurants and flair as at the PALA Restaurant and Rooftop Bar, a luxury spa, and a vast pillarless ballroom, wedding chapel, and 2,200sq m sea-facing lawn for everything from smart corporate soirees to elegant weddings and honeymoon blushes. Unsurprisingly, Apurva plans to set a new benchmark as one of the best Bali conference hotels

A spacious 65sq m Grand Deluxe Room is in earth tones with a rustic Indonesian finish, ikat wall hangings, and an open-air terrace to take in the views. Think spoilingly large flatscreen televisions, complimentary WiFi, a selection of pillows, a work desk and a laptop-friendly safe.

You can of course splash out at a 200sq m Ocean Front Prestige Suite in hushed, dark and gleaming woody tones, with timber floors, clean contemporary lines, a powder room, and a lavish marbled bathroom with separate soaking tub and rain shower. The Cliff Private Pool Junior Suites serve up 100sq m of stretch space should you be tired of cramped city life. This is clearly a Bali luxury hotel escape with style, flair, and a sense of rooted tradition that will appeal to world travellers weary of cookie-cutter experiences.

The 'Lady in Red' art de vivre ambassador is a nice personalised Kempinski check-in touch that will be a takeaway memory along with the pampering indulgence of The Apurva Spa with its menu of local 'Lulur' and 'Jamu' treatments. With the Kempinski brand, look forward to hearty breakfasts groaning with freshly baked breads and cold cuts. It is the Germanic impulse to feed guests heartily - and very much in the DNA of one of Europe's oldest blue-blood hotel chains. It is this combination of fine food, classic design, and high thread-count linen tethered, seemingly impossibly, to a carefree beach romp that will set this address apart as a unique host for suits and families alike.